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Local Service
Winning the Local Pack for a Family Law Practice
How Google Business Profile optimization and local citations transformed lead generation for a regional law firm.
Results are illustrative and may vary. Client details may be anonymized to protect privacy.
#1
Local Pack Rank
+85%
Inbound Calls
40+
Citations Built
Example metrics shown for illustrative purposes.
The Challenge
A family law firm was invisible in the 'Local Pack' (Map results) and bleeding leads to larger aggregators.
The Strategy
We implemented an automated review generation system and optimized the GBP with weekly posts and Q&A seeding. We also built 40+ hyper-local citation pages for surrounding suburbs.
The Results
The firm now holds top positions for key local terms, generating significantly more inbound calls. *Results specific to this engagement; individual outcomes vary.